my gorgeous friend faye visited me this week. during the days i had to work but at nights, we talked, ate a lot of delicious food, and wandered around grocery stores taking silly pictures. and… of course, put faye and i together (in tokyo no less!) and there is no way we could not spend a huge chunk of time shopping!
however, shopping in tokyo is horribly overwhelming for precisely the reason it’s amazing– so many shopping neighborhoods, styles of clothes to choose from, so many stores– so before our designated shopping day, i threw her my pile of fashion magazines– zipper and spoon– and told her to pick out some of her favorite spreads and outfits so i could plan a dining and shopping route.
she was really taken by this short hooded poncho featured in the march issue of spoon. the caption told us it was from a store called “potto”. an online search showed us this store was in ebisu, kind of away from the route i had planned through harajuku, though not far from an acclaimed ramen shop. her longing for the poncho, though, seemed quite intense, so after i called “potto” to verify that they had the hooded jacket we decided we’d skip laforet so she could be united with it.

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the aforementioned hooded poncho
as the directions led us further and further away from the busy parts of ebisu, we were genuinely more and more curious. then we saw a funky sign made of crinkled pipes reading “POTTO.” we followed them to a clear glass doorway. “POTTO” was in a little house in a residential area! we had to take off our shoes and were handed little slippers wear as we entered. the store was so charming (really i have no idea how to convey to you how utterly charming this store is), maybe about 10m x 10m total in size. think… garden-like, beatrix potter cute, Mrs. Rabbit wearing asymmetric aprons and Flopsy with 3 ear piercings. the pieces were all either very muted or very colorful, mostly very simple but then surprising with really pretty gather details and interesting silouettes. it turned out that they had sold out the poncho the day before (there are currently only 2 in existence!) which of course made faye a little bit sad (for all of about 2 seconds– it is hard to stay upset in such a charming store!)

the lady in the store (who i later found is named rere) recognized me as the girl who had called earlier. here are snippets of my sad attempts to talk to the her in japanese as faye tried on dresses:
how long has this store been open? 1 and a half years. it’ll be 2 years in september!
do you make and design the clothes yourself? i design the clothes; my husband helps me sew them. (awww!)
are all these clothes made of organic cotton? yes, organic fair trade cotton!
when will the hoodies be available again? we’re busy at the moment so maybe in a month there will be more. but if you are sure you’d like to buy one i can have it ready in 2 weeks!
rere’s pink-collared white cat is named Mame (japanese for “bean”) and meows and runs freely through the store.
rere showed me a prototype dress that she is still working on that will be released next month. it was an asymmetric, with one short sleeve, one no-sleeved number. she let me try it on and showed me what she’d change in the next version. i am most certainly going to come back to buy it, as well as look again for the poncho-hood for faye.
i also tried on a green floral jumper/pantsuit and a white knitted poncho with a peterpan collar, which, i very well may get when i come back too!

rere asked if i was studying fashion, where faye and i were from, and how we heard of her store. so i told her i was a computer scientist, from america, interning in tokyo, and faye was visiting, and then the whole love story of faye and the poncho, how she had insisted to come to potto. rere blushed a bit and asked “oh wow really? thank you.” she was kind of adorable.
you know, i think i just might do this every month– pick out a favorite piece from spoon or zipper and track it down through backalleys or crowded streets or cute residential neighborhoods, or wherever else it might take me!
so, if you are in tokyo, and like the kind of fashions that are in spoon, please please check out potto in ebisu. it’s aboslutely delightful and you’ll see how much love and care rere and her husband put into each dress and shirt and scarf. if you’re not, look here and be horribly jealous. it always makes me so happy and inspired to see people making things and people doing what they absolutely love.
we never did end up trying that ramen place. we plum forgot. we left ebisu with our wallets intact and our hearts full.